Data Strategy Guide

The idea that has been around for so long and was marketed so badly is experiencing a renaissance. A number of shifting circumstances invite executives to completely rethink the role of data in the organisation. From a bureaucratic necessity you need to fulfil for the upcoming audit—to a major

It is decidedly useless to know that you score three out of five in data accessibility and cleanliness based on one scale or another. Such ranking tells you nothing about your ability to achieve your business goals with data, which is a core idea of such a lofty concept as

An effective data strategy starts with the business and its key drivers. These drivers should be translated into overarching goals (strategic imperatives), which can then be broken down into actionable steps (business objectives). Only after these steps have been identified should the decision be made on how technology and data